U.S. unveils graphic tobacco warnings.


Diseased lungs, dead bodies, a man on a ventilator and mothers smoking close to their children's faces
are among the images U.S. health officials are considering in their effort to revamp tobacco warning labels.
The graphic health warnings," unveiled in November 2010, aim to depict the negative effects of smoking,
and they will be required on all cigarette packages and advertisements as of October 2012. More
prominent warnings on cigarette packages, including larger text labels, were mandated in a June 2009 law
putting the multibillion-dollar tobacco industry under the control of the U.S. Food and Drug Administration.

These warnings are based on the best evidence about how to raise awareness and concern about the
health effects of smoking with at-risk youth and smokers "For the first time ever, they will say that
tobacco products are addictive, and they will say in the bluntest of terms that tobacco can kill,"
FDA Commissioner Margaret Hamburg said. We need to make sure that anyone who is considering
smoking fully appreciates the consequences of cigarette use." But investors are skeptical that
the warnings will have much impact on sales of cigarettes. Charles Norton, a portfolio manager
GNI Capital, said similar efforts in other markets around the world have had a little effect. "I think
it will ultimately have a very limited impact on consumption," Norton said. Philip Morris, the largest
U.S. cigarette maker, supported the overall bill, while some smaller rivals opposed it.
( By Jon Lentz and Emily Stephenson ) Reuter, November 10, 2010


FDA unveiled graphic tobacco warning.
American Lung Association released a comment that this is an extraordinary event, which will cut the influence of
tobacco industry lasted for more than 60 years.
Minister of Hwalth welcomed this decision and said all Americans will know the risk of tobacco smoke by seeing
a warning picture of tobacco.

The smoking rate of Canada fell down 20% since 2000, when a graphic warning of tobacco started.
Twenty percent of high school students admit smoking.
The 4000 teens try smoking each day.

Do you stop smoking by seeing the picture warning?
Yes, I don't to be a such sick man in a photo.
No, smokers still continue to put a light on, if they desire so.
Source: ABC News, breadcast by NHK, November11, 2010

FDA released new warning and graphic plans for cigarette packs in November, 2010.







FDAタバコの箱の写真警告を義務化

米国食品衛生局（FDA）は2012年10月に始まるタバコの健康被害を写真表示することを義務化する。
毎日1200人がタバコに関連した病気で死ぬ米国では、喫煙関連の医療コストは年間960億ドル
（約8兆円）とされる。

写真表示はタバコの箱の半分（1/2)のスペースの大きさで表示せねばならない。米国は1966年に
世界でも早い段階で喫煙行為の有害性を公表したが、今は30国で行われている警告処置に対し
遅れをとっていた。アメリカ肺協会（American Lung Association）会長は「非常に画期的な出来事
であり、過去60年間続いたたばこ業界の影響力を断ち切ろうとしていると述べ、厚生省の
セベリウス長官は「アメリカ人は、この写真表示によvってタバコの危険性を知ることになる」と
共に歓迎の談話を発表した。警告写真は36種類あり、2011年までに意見を募ったあと、
9種類に絞る。

カナダでは2000年にタバコの箱に警告写真を義務付けたが、その後全国の喫煙率は20% 低下した。
米国に於ける大きな問題は高校生の20%がタバコを吸ったことがあり、毎日、4000人の十代の
少年少女がタバコを吸い始めていることである。ABCニュースではこうした警告写真がタバコの
箱に印刷されると吸うのを止めるかどうか聞いたところ、「写真を見たらこんなふうにはなりたく
ないと思います」、「これを見ても吸いたい人は吸い続けるでしょうね」と相反する答えが戻ってきた。

FDAタバコの箱の写真警告を義務化
2010年11月執筆
執筆　医学博士　宮本順伯
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The article was written in November 2010 by Junhaku Miyamoto, M.D., PhD.
Copyright(C) 2010 Junhaku Miyamoto, All rights reserved.